Navigating the Wild West

By 2030 the global air purification market is forecast to be worth 25.97 billion USD. New Covid variants, influenza and other airborne pathogens will continue to attack us, climate change and increasing pollution levels will force political action and legislation. Governments will embrace the need to improve indoor quality as a way to boost their economies, Public Health professionals will prescribe clean air! Board members, shareholders, CEOs, and Non-Executive Directors will recognise clean air as a competitive advantage. Consumers will demand clean air, just as we expect clean water from our taps. If a business does not offer it, we will spend our money with one that does. When we have confidence that organisations and institutions take our well-being seriously, we can live our lives as close to normal as possible, using public transport, eating out, visiting the gym, theatre, hairdressers, restaurants, and pubs, staying in a hotel, and returning to the office. Improving indoor air quality (IAQ) not only boosts the balance sheet but also helps prevent virus transmission. IAQ product manufacturers have the knowledge and expertise to improve many lives. For all this to happen the IAQ industry needs to get its act together. The IAQ market has been described by some as the Wild West, a place where consumers must navigate treacherous territory characterised by creative marketing, exclusive terminology, and loose regulation. In this Wild West, even the Lone Ranger would struggle to distinguish snake oil solutions from products that have withstood the application of scientific principles and testing rigour! Exaggerated claims of 99.9 % kill, or massive Clean Air Delivery Rates (CADR) perplex and disadvantage consumers. Unsurprisingly, not all of these devices do what their marketing claims. Pure Air Today saves you a load of hassle, time, and money. We scour the globe for the best clean-air tech and broker great deals for clients. If you would like us to help you navigate the wild west and turn a strategic business risk into a competitive advantage, please get in touch, so that we can all breathe a little easier. #business #marketing #quality #help #like #climatechange #hotel #covid #publichealth #restaurants #publictransport #business #businessbroker #businessowners #shareholders #boardmembers #boardsofdirectors #boards #ceomindset #ceo #ceos #leadership #iaq #cleantech #investors #customerexperience #customerservice #europe #economy #cleanairforall #cleanairmatters #healthandwellbeing #healthandsafety #hrexecutive #tech #science